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I have fallen in love with the Big Screen again and again

For this month's edition of Big Screen Feature - providing a behind-the-scenes look at the world of cinema exhibition through the eyes of professionals themselves - Clarissa Bergh, Managing Director, Lillehammer Kino, discusses the job itself and the value of the Big Screen.

Describe your typical day at work

As a Cinema Managing Director in an independent cinema with five screens, my typical day is pretty busy. We are only a few people working in administration, so I am both CEO and CFO, CMO and in charge of Lillehammer SoMe and events all together! It would be safe to say that my days are never boring. However, my main focus is always the following - what could I do today to get people to come and visit my cinema on this very day, next week and a year from now. And I prioritize thereafter. Post-Covid I’m using around 75% of my time in marketing and community building.

The moment you fell in love with the Big Screen?

I have fallen in love with the Big Screen again and again: the first time when I was a kid and my parents brought me to the cinema. The movie was a Swedish adaptation of Astrid Lindgren’s “Ronja Røverdatter” (Ronia, The Robber’s Daughter). It was magical!! Later – TITANIC!! I saw it three times: once with some friends, once with a guy who broke my heart and once with the man who two years later became my husband. It didn’t last forever, but it was true love for at least ten years, haha

The best thing about the cinema experience? 

The best thing about the cinema experience is that I feel I can forget everything else whilst there, enjoy the darkness and be consumed with the story told. It is the perfect form of escapism. And most importantly: you laugh harder, you sob more profoundly, and you feel more when you share the experience with other people.

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