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Council adopts conclusions on the cultural and creative industries


On 4 April, EU Member States adopted conclusions on a European strategy for the cultural and creative industries ecosystem, sending a signal about their ambitions and strategy for the cultural and creative sectors.

The Conclusions recall the fundamental role of culture and freedom of creation, the economic weight of creative and cultural industries and the impact of covid-19. It creates the notion of "strategic cultural asset", which also covers the "showcasing of cultural content and works"

The Conclusions mention  the importance of territoriality (“particular regard should be given in the audiovisual sector to co-productions and to the territoriality of rights, which are key to the sustainable financing of the sector and to distribution strategies"), the promotion of discoverability tools ("Promoting strategic approaches on the online discoverability of European cultural content in all official EU languages, and in particular of independent works" and "Developing a better understanding of the role of recommendation algorithms in promoting European works and reflecting on their transparency") and the potential of the Audiovisual Media and Services Directive ("Make full use of the new developments in the revised Audiovisual Media Services Directive (AVMSD), by (...) considering the benefits of the option granted by the AVMSD to Member States to require a financial contribution, in order to ensure the vitality of European production, the visibility of works, and the dissemination thereof across Europe). 

The full conclusions can be found here


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