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3 Q's with Kadri Kaldma

For this month's edition of Big Screen Feature - providing a behind-the-scenes look at the world of cinema exhibition through the eyes of professionals themselves - Kadri Kaldma, Baltic Business Development Manager at Apollo Cinemas, discusses the job itself and the value of the Big Screen.

UNIC: Describe your typical day at work.

Kadri: To be honest, there are no typical work days in our business. That’s the beauty of it! There are days when I might be working in the office, having back-to-back meetings and responding to e-mails that are already far overdue and screaming for my attention (everybody knows the feeling, I’m sure). However there are also days when I would be baking popcorn in a cinema, discussing new ideas or current issues with our cinema teams or getting my hands dirty on a construction site making sure that a new development is launched in the designed way and timely manner.

UNIC: The moment you fell in love with the Big Screen?

Kadri: I believe it was when I was very young and there were movies shown in our local culture house in the country area where I was born. A white screen was hung over the theatre stage and tickets were hand written to every cinema visitor. It was already then quite a spectacular experience! You had to go every time to keep the admissions level up as otherwise the next time the projectionist might not come to our area. So I was a dutiful cinemagoer already from childhood.

UNIC: The best thing about the cinema experience?

Kadri: It doesn’t matter how long I have worked in a cinema, the first moment I enter the auditorium will always give me the warm and fuzzies inside. As if the noise and clutter of the outside world has remained on the step of the auditorium entrance and something really special is about to begin. It really is like stepping into another world, however cliche it might seem. I will never get tired of this!

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