At a time when audiences are constantly distracted, cinema offers something different. It is one of the few places where people are fully engaged — watching, listening and experiencing stories together on the big screen.
The programme highlighted key trends shaping the sector — from developments in exhibition and market dynamics to innovative brand partnerships and the enduring power of storytelling. As part of the event, Laura Houlgatte, UNIC CEO was invited to share insights on European cinema exhibition and the value of cinema-going.
Bringing together a strong line-up of speakers from across the industry, the Village Cinemas event served as a timely reminder of cinema’s continued relevance — not only as a cultural experience, but as a premium environment for audience engagement.