Together with our partners from Film Expo Group, we showcased a programme that aimed to increase that sense of togetherness. One of the sessions included an executive roundtable with Cathleen Taff (Walt Disney), Eddy Duquenne (Kinepolis), Mooky Greidinger (Cineworld) and Steven O’Dell (Sony Pictures), to discuss lessons learned from the pandemic and how to prepare for the “new normal”. The Coca-Cola session focused on how to rebuild audience confidence and emerge stronger from the crisis. Celluloid Junkie’s Patrick von Sychowski also presented the wide-ranging post-pandemic technologies that will keep moviegoers and staff safe, while Comscore’s session focused on the opportunities for our sector that have come out of these unprecedented times and David Hancock from Omdia highlighted the strength of our sector and explored the “way back” to reviving cinema-going.
In addition, a virtual trade show floor made it possible for participants to engage with companies presenting their innovative solutions for the cinema-going experience. Most importantly, participants will still be able to access the trade show throughout the next 12 months!
Both Hollywood and European studios shared some of their incredible line-ups for the coming months and renowned talents underlined their love and support for the Big Screen. In addition, the Event Cinema Association (ECA) presented an exciting slate of their own.
These are just some of the insightful sessions that we hope entertained, informed and increased everyone’s confidence in what comes next for our industry. All in all, this year’s edition was all about the resistance of our sector and the power of cinema to bring everyone together, lift spirits and provide the escapism that we all need – especially in these testing times.
We hope you enjoyed the ride too and we cannot wait to see you in person in Barcelona at CineEurope 2021, scheduled for June 21-24. Save the date!