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Cinema experience is about sharing unique feelings in a unique moment with people we don’t know!

For the 22nd edition of Big Screen Feature - providing a behind-the-scenes look at the world of cinema exhibition through the eyes of professionals themselves - Fernando Evole, Country Manager, Yelmo Cines (Cinepolis), discusses the job itself and the value of the Big Screen.

Describe your typical day at work

Every Monday at 9 am I like to have a 30 minute stand-up meeting with all executives in my team so that we all know what is happening in every area of our business, and we can organise the week accordingly. I then have 15 to 30-minute one-to-ones with my direct team and finish having a market and KPIs review of the previous week and weekend. And all these in a very friendly, relaxed and positive atmosphere, trying to learn and enjoy every minute of our time.

The moment you fell in love with the Big Screen?

I was born and raised in a movie theatre. My dad launched his first cinema when I was 2 years old and since then I remember spending my time at the movies. I remember going from the box office to the lobby and then to the concession stand and inside the auditoriums watching movies several times and eating all type of sweets and lots of popcorn and enjoying watching satisfied customers that cherished their experience at the movies.

The best thing about the cinema experience?

The best thing about the cinema experience is how we can all share unique feelings in a unique moment with people we don’t know. Every show is a different show, and this is because the customers are different every time and this makes the experience very special. Another very special thing is how you can travel in space and time when you go to the Big Screen. And this can’t be compared to any experience you can imagine at home.

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