3 Q's with Katharina Phebey

Describe your typical day at work.
My typical day at work is that there is no typical day. As I am responsible for all marketing activities and content programming for 18 cinema sites, every day is different - which is what I love about it. Most days are packed with meetings within my teams and/or with the other departments. We work together on how best to position and market our most important product: film. And we're also expanding: we opened a new cinema in Bad Homburg last autumn and are about to open a new cinema in Hamburg this spring, so that's been on everyone's minds over the last few months.
 
The Moment you fell in Love with the Big Screen?
I actually fall in love with the big screen every time I go to see a film. It still amazes me how unique and great the experience is. When the lights go out, the murmurs and popcorn crunching cease, and the film begins, I feel a certain excitement - every time.
 
The best thing about the cinema experience?
Going to the cinema is such an immersive and communal experience. I just love how the atmosphere, the larger-than-life visual experience, the high-quality surround sound and the story pull you into the big screen - and you share it all with complete strangers. Whether it's laughing together at a comedy or holding our collective breath during a suspenseful scene, these shared reactions amplify our emotions. For me personally, going to the cinema also allows me to escape from the distractions of everyday life. It's a dedicated time to focus solely on the film, without interruptions from my phone, emails or other responsibilities. There is no better way to watch a film!