The report – available in English and French – provides a detailed analysis of the various factors shaping an increasingly international and connected cinema industry.
In 2016, total cinema admissions in the region increased by 2.8 per cent, reaching more than 1.28 billion. This translated into total box office revenue of €8.4 billion – 24 per cent of the global theatrical market for films – confirming once again the importance of Europe as a key building block of the global film industry.
These positive results demonstrate how cinema-going in Europe has become an ever more engaging, diverse and immersive experience thanks to creative entrepreneurship and ongoing investment in innovation by cinema operators and their business partners.
Alongside a range of sector data, the report also examines a number of public policy issues affecting cinema operators in the EU and sets out the advocacy activities undertaken by UNIC in response.
As governments and industry leaders across Europe come together to examine how best to equip the European film sector for future business and audience growth, UNIC will continue to work alongside industry colleagues and European policy-makers to promote a fair, competitive and culturally diverse cinema ecosystem.
UNIC looks forward to exploring the different trends highlighted in this report next week during CineEurope, its official convention, which will take place from 19 to 22 June in Barcelona, Spain.